I’m passionate about leading creative teams and organizations to reach their full potential, and delivering exceptional products, services, and experiences.

Bio (Short)

Rit has spent 15 years leading creative teams to deliver award-winning consumer and enterprise digital products and services at organizations like Amazon, Intuit, Fjord (Accenture Song), Idean (Frog/Capgemini), and SoraSchools. He has helped organizations grow revenue, established new teams, hired and mentored creative talent, and led strategic projects leveraging Service Design and data-driven design.

Bio (Long)

Rit is a seasoned design leader with 15 years of experience in digital product, service, and business design. He has worked at top design consulting studios like Fjord (Accenture Song) and Idean (Frog/Capgemini), after which he took on leadership roles at Amazon and Intuit. At Intuit, Rit led AI & Automation, and Commerce teams at QuickBooks, focusing on AI & ML technologies and launching new products and services. At Amazon, he led Computer vision, Textract, Custom Label and Augmented AI design teams, innovating and launching many new AI services and tools for AWS customers.

Most recently, Rit played a pivotal role at Sora Schools, an online mastery-based education platform backed by leading venture capital firms like USV and General Catalyst. As the Head of Product and Design at Sora, he established a creative team that delivered an award-winning Learning Management Platform and reimagined School experiences for students and families.

Rit has actively advised and coached startups across AI, Fintech, Enterprise, and Consumer, and has been a Design and Product mentor at PlugandPlay.

With a Master’s in Interaction Design from Italy’s Interaction Design Institute Ivrea, Rit holds over eight design patents and multiple industry awards, including the most recent recognition - UX Design Award (2024). He is recognized for blending design thinking and AI to deliver impactful, customer-centric experiences across industries.